Cockroach Class

Experiments around Design and Growth.

Selling Stoner Patch Dummies 🌿

Context: A fun little sales email experiment for a client/friend. Subject: Hey… I screwed up Body: Hey Mike You know how sometimes you screw up and just say D’OH? This is one of those times… Last week, I got an internship at NWC and the first

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Context: ZOZUK‘s first newsletter mail. Subject: NO-BULLSH*T. PURE VALUE. Body: What the heck is this? If this is what you’re wondering then you’re not alone. I had the SAME reaction when my colleague Neela (she’s in charge of content at Zozuk) came to me with

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You’re the best KopyWriter alive! 📝

Context: I used to follow Neville Medhora’s work for a long time. He sells his uber famous Copywriting Course at and I wanted to figure out a way to work with him so one day I decided to write him an email. Below is

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A Better Pitch for Abhinav 🇨🇦

Context: Last year, I was in the process of moving to Canada. Immigration paperwork is a nightmare so a decision was made to reach out to a few consultants to seek help. Abhinav Immigration was one of them. After the initial call, the relationship manager

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Can any pain be turned into pleasure?

‘Business refers to an occupation in which people regularly engage in activities related to purchase, production and/or sale of goods and services with a view to earning profits.’  This is how Business was defined as in my 11th grade Business Studies book and this is

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Start small

Why do most people not start companies or work on that one big idea they’ve been dreaming about forever? Mind you, the question is not why most companies fail, the question is why they are not even started in the first place? This Forbes article

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Try it

Look in the eye

Try it.  Go stand in front of a mirror. Look into your eyes. Straight into your eyes and think. Think about what you desire the most. Something that would not let you die in peace if left unachieved, unattained.  Can you do it? For how

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